On June 26, 2009, the band Olodum held a tribute to Michael Jackson at Largo do Pelourinho in Salvador—the location where the artist filmed scenes for the music video “They Don’t Care About Us” in February 1996. Thirty musicians performed for the passersby.
Memories and emotion
Ubiraci Carvalho, known as Bira Jackson, aged 37, recalled the day of filming and paid tribute to the artist: “We are celebrating his life, not mourning his death.” Bira, who appears several times in the video as a percussionist, is recognised for his signature move of raising the drum — a trademark gesture that changed his life and even his stage name. “It was the most beautiful day of my life. I became known all over the world, just like Olodum,” he said, visibly moved.
Why was this meeting important?
- International visibility: Appearing in the music video brought Olodum to the attention of a global audience, raising the profile of Afro-Brazilian music.
- Cultural promotion: The collaboration showcased Afro-Brazilian rhythms, dances and traditions to audiences outside Brazil.
- Social and educational impact: The partnership helped to foster discussions on inequality and social justice, themes that feature prominently in the group’s work.
- Tourism and the local economy: The episode sparked interest in Salvador and Pelourinho as cultural destinations.
The importance of Olodum in Brazilian music
Olodum is renowned for its contribution to Afro-Brazilian culture, combining tradition with musical innovation. Key highlights include:
- Cultural richness: a blend of samba, maracatu and other Afro-Brazilian traditions.
- Social awareness: uses art to tackle racism and inequality.
- Musical innovation: blends traditional rhythms with rock, pop and reggae.
- Education and community: runs projects and workshops that help shape new generations.
- International recognition: collaborations with global artists have expanded his influence.
Video
Olodum com Michael Jackson em Salvador da Bahia
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